You've done extensive user research, you've investigated competing alternatives, you've crunched the numbers. After completing significant discovery work, you've become very invested in the problem and are excited about possible solutions … But you realize the right decision for the business is to pivot. In this presentation, I'll discuss my experience moving away from a favorite project and what I learned from the process - how to fail faster without the feeling of failure.

Laura Luttmer is a Product Manager at Lucid Software on the Visual Platform teams. There, she is focused on building an easy-to-use, extensible platform that helps customers and partners customize their Lucidchart experience and visualize their data in context.

Before she began her career in Product, Laura was a mathematics graduate researcher, marketing analyst, and high school math teacher. When she’s not thinking about the future of data and diagram automation at Lucid, she can be found baking delicious yet ugly things, abandoning half-finished craft projects, and hiking with her dog