It's becoming common to expect PMs and PDs to run some user research. But what if you're stuck in a global pandemic? How can you get into the field without leaving your house...
Varun puts the call out for more folks to run in the field research remotely. He'll walk through how he launched research at Best Buy that transformed how the company thought about really getting into the minds of their users without leaving their homes. Hint: the key is Nashville hot chicken.
Varun is the Principal Researcher and cofounder at Apple & Banana, a UX research publication trusted by Fortune 1000 companies and teams-of ones around the world. With a background in psychology and applied statistics, he's built better practices and products at Facebook, UnitedHealth Group, SeatGeek and Best Buy.
In it's 8th year, Front is a sell-out event, with a 1,000 annual attendees from across the country and around the world. Join us at the Front to share, learn, and be inspired to create amazing products.